Service catalog

  • Use client-facing names.
  • Set the full calendar duration.
  • Hide work that needs prior assessment.
  • Confirm which professionals can deliver each option.
  • Explain when the visible price is only a reference.

Availability and team

  • Enter working hours for every professional.
  • Add breaks, vacations, and closed dates.
  • Test the final start time of the day.
  • Decide whether any available professional is appropriate.
  • Protect preparation, cleanup, travel, or transition time.

Client journey

  • Open every page on a phone.
  • Book one test appointment per service.
  • Try moving and canceling an eligible appointment.
  • Provide a clear contact path for exceptions.
  • Do not request sensitive information that scheduling does not need.

Launch review

Release the page to a small group first. Compare each appointment with the real work the team expected to perform.

Fix repeated problems at their source—service definition, duration, staff eligibility, or instructions—before expanding the catalog.

Questions service businesses ask

Should every service be bookable online?

No. Publish predictable appointments first and keep work that needs assessment or special handling on a separate path.

How do we know the setup is working?

Track bookings that require manual correction and improve the rule or wording that caused each repeated pattern.